If you squint it looks like a gurning roast chicken
Nissan have had the crayons out again and have come up with what it calls their new ‘Future Global Compact Car.’ Not big, not brash and definitely not quick, the little Japanese upstart does little to excite.
However, when you consider how successful Nissan have been in remaining a solid contender in the super-mini market with the Micra, it begins to make sense…if rather slowly.
In its best year of 1990 the Micra sold just under 50,000 units which is very impressive, but I would like to make a comparison. Now, don’t feel bad if you haven’t heard of this machine, if not you are in for a treat. I am talking of course, of the Panasonic SD254 Bread Maker.
Being one of Britain’s best selling bread machines it boasts a range of features each duller than the one before it. It seems the Micra and the Panasonic SD254 share a common goal, to take passionate inspiration, pure heart-felt engineering emotion, vision and beauty and steamroll it over with practicality.
In this day and age we do need to be thinking about the environment, we need to be rescuing voles from crisps packets, we need to look after what we have for the future.
Yet, what Nissan and Panasonic have done is produce something based around what we need, not what we want. The Micra up to now has had about as much appeal as sharing a marital bed with Skelator, at least Skelator was made with an ounce of creativity.
From a sales perspective the Micra makes sense in every way, it appeals to those who want to get from A to B in the most cost effective way possible. When those people airlifting blue-tits to safety see this car they will jump for joy, they will congratulate it on being ‘green’ and ‘eco friendly’.
Surely though, if you are going to part with a substantial amount of money, you want to feel the passion, excitement and genuine artistic commitment first conjured over coffee in a far-away place, by men with cool hair and nice glasses.
The new car will be launched in Thailand in March 2010, later being available in more than 150 countries. In October of the same year it will replace the Micra over here and will no doubt sell in its thousands. You can pick one up in any good appliance store, probably next to the bread makers.
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